REFORM STUDIO
Reform Studio is an international award-winning lifestyle brand in Egypt founded by Hend Riad and Mariam Hazem in 2012. It is a re-purposeful and sustainable brand that uses up-cycled discarded plastic bags for its production.
The journey to creating an ethical sustainable brand started with the co-founders after graduating from university in 2012 while finding solutions to the many plastic bags that littered the landscape of Egypt. Through the up-cycling of discarded plastic bags, Reform studio was able to invent a new product called Plastex.
Plastex is a completely Eco-friendly handmade fabric made out of waste plastic bags and cotton or polyester thread. This method which is being used helps to preserve the environment and provides solutions to one of the core environmental conditions in Egypt.
Asides from using discarded plastic bags, Reform Studios also preserves a millennium-old local art that was going into extinction by reviving the weaving industry in Egypt. It also focuses on empowering and motivating craftsmanship.
Reform Studio also helps to empower women that are disadvantaged in the community with little resources and gives them new job opportunities with a stable sustainable income. It produces a wide variety of products in various categories such as Bags, Shoes, Furniture, and Accessories.
In 2012, Reform Studio won the Design and Industry Competition, and in 2013 the brand won Silver A’Design Award for Sustainable Products, Projects and Green Design Category.In 2014 the brand received Cartier Women’s Initiative Awards (MENA) and in 2017 it was selected as one of the five African brands to produce a limited edition for IKEA.
Website: https://reformstudio.net/
