This year’s New York fashion week (NYFW) featured one of our favorite fashion and principal resort wear brand from Africa; Andrea Iyamah (A.I) in collaboration with Revolve gallery. The A.I brand is famously known for its unconventional swimwear designs, with an exquisite and versatile take on its bridal and ready-to-wear lines.

The brand serves females worldwide who are fearless, confident, and adventurous with wearing statement pieces. From its inception in 2011, the A.I brand has continued to expand by satisfying its customers, serving creativity, and doing great business collaborations. For this year, one of its collaborations is with the Revolve gallery at the NYFW.

The revolve gallery returned to the NYFW this year for its second installment with a huge variety of brands. The Revolve group from Los Angeles popularly known for being the fashion retailer for Millennials and Gen Z consumers launched its first installment in 2021.

This year’s event was a four-day gallery experience that launched on September 8 and was strictly by invitation. The rest of the experience was opened to the public from 12.00 pm to 8.00 pm daily on September 9,10 and 11. This was done to provide a platform to aid emerging designers while satisfying their customers and staying true to their business model.

The Andrea Iyamah and revolve collaboration allows A.I to reach out to new customers with Revolves platform which has an extensive community of millions of consumers and thousands of global fashion influencers. It allows A.I create more options for its consumers and satisfy their needs through celebrating ethnicity with a modern twist while keeping its standards on quality, details and making figure-flattering silhouettes. This collaboration also helps Revolve expand its business and reach a wider variety of Millennials and Gen Z who can relate with the A.I brand. Holistically, it’s a win-win for both brands.

A.I dresses are on sale on on Revolve.

Wattkaf