Menu
Search
Subscribe

Dazzle Me Couture Bringing Original African Prints Back to Life as a Diaspora Designer

Moyo
-
0
Dazzle Me Couture Bringing Original African Prints Back to Life as a Diaspora Designer

As fashion makes a pendulum shift from an instant of minimalism to maximalist excess, there is one fashion trend that has made a big splash of color and individuality to every nook and cranny of catwalks and city streets: namely, diaspora designers remaking genuine African prints. Emerging to the forefront is London-based designer Oluwadamilola Ayeni of Dazzle Me Couture, whose whimsical reinterpretation of traditional African motifs is turning heads, making waves, and redefining the meaning of what it is to be fashion-forward in our increasingly globalized world.

A fusion of high style and tradition, Dazzle Me Couture is more than a name—it’s a flash of creative spark that pays respect to the rich tradition of African textiles while being brave enough to redefine them for the modern era. Ayeni, a high-intensity, visionary designer, draws inspiration from her roots and the complex influences of diaspora. With every collection, she marries story telling, cultural pride, and a good dose of happy rebellion, into her fashion, showing the old prints are as new, hip, and just plain funky as they are timeless.

She then started with an epiphany—a vision to reinvent those bright patterns and bright colors that have clothed West African fabrics for centuries, and give them new life in the streets of London. Ayeni’s path from the crowded markets of her native country to the UK’s world fashion capitals is a story of love, grit, and a dash of pixie dust. “I wanted to do something which would feel very familiar, but totally new,” she admits with a mischievous twinkle in her eye. “It’s all about embracing where I’m from and laughing and not being too serious! Throughout Dazzle Me Couture, there is a commitment to versatility”.

Ayeni’s collections effortlessly blend high energy prints with fresh silhouettes, proving that African fashion is not static or tradition-bound—it’s dynamic and adaptive. Whether it’s a well-tailored blazer adorned with a discreet yet powerful print peeking out at the lapel, or a flowing gown draped over the form like poetry, there’s a story to be told.”

It’s as if the fabric itself sings, blending the timeless cadence of African heritage with a contemporary beat that resonates with the pulse of global style aficionados. One of the most exciting aspects of Ayeni’s work is her ability to pivot and play. Her designs are not afraid to experiment with scale, color, and texture. Imagine a classic dashiki design revamped as a high-street coat or an outrageously traditional Ankara print softened into a light-as-air chiffon scarf—Dazzle Me Couture has it all in a dash of humor and a whole lot of heart.

Her playful approach redefines what traditional prints mean in a modern setting: they’re not relics of the past to be preserved in amber, but vibrant canvases ready to be reinterpreted in countless new ways. The impact of Ayeni’s work extends well beyond the realm of fashion. By revising African prints and adding a modern flair to them, she’s also confronting stereotypes today about the culture of Africa and where it fits into the world. At a time when cultural appropriation is filling the news every day, Ayeni’s style tells another story: one of love and admiration. “It’s essential that we own our narratives,” she explains.

“Fashion is a powerful medium for storytelling, and when diaspora creatives like myself reimagine our traditional prints, we’re not just making clothes—we’re making statements.” This movement isn’t confined solely to London. Across major fashion capitals like New York, Paris, and Tokyo, there’s an increasing appetite for pieces that blend heritage with modernity. Diaspora designers are receiving accolades, collaborations, and invitations to showcase their work on international stages. The way they give the playful twirl to African prints is a reflection on the fact that modern design and cultural heritage are not mutually exclusive concepts. Instead, they can complement and substitute to yield something significantly different, modern, and universal.

See also: The Timeless Aesthetic Value and Cultural Significance of African Aso Oke

Dazzle Me Couture’s influence is a glowing reflection of the way diaspora creativity can change the perspective.

It’s a testament to the idea that the global fashion stage is big enough for everyone’s story—and that every story can be told with style and a sense of fun. Ayeni’s work reminds us that art, fashion, and culture are interconnected; they evolve together, fueled by innovation and the joyful irreverence to challenge the status quo.

As we celebrate the ever-evolving African fashion universe, it’s clear that designers like Oluwadamilola Ayeni aren’t merely clinging to their heritage but pushing it forward with a wink. Through Dazzle Me Couture, the world gets to witness that African prints are more than painted-on color—They’re bright showcases of identity, imagination, and endless potential. And amidst this rainbow quilt of global fashion, the moral is this: let your prints shine and your soul glow.

The Timeless Aesthetic Value and Cultural Significance of African Aso Oke

Moyo
-
0
The Timeless Aesthetic Value and Cultural Significance of African Aso Oke

The #Asooke hashtag has been trending on Instagram for the past we decided to give a bit of a load down of its history and elegance. Aso Oke is not fabric—it’s art and symbol of pride of Yoruba Nigeria, Benin, and Togo culture. Aso Oke literally means “top cloth” in Yoruba and has been hand-stitched by talented craftsmen on hand-held narrow looms and woven into cultural expression, celebration, and status for centuries.

Historical Origin and Importance

Aso Oke started centuries ago in Yoruba kingdoms. It was first produced centuries ago primarily in the interior, particularly in such towns as Iseyin in Oyo State, where generations have passed on technique to one another. The people of early Lagos called the cloth “Aso awon ara ilu oke” (cloth of those from the interior), emphasizing its place of origin and prestige status. Over time, Aso Oke developed connotations of prestige and reserved for important ceremony occasions like weddings, naming ceremonies, and chiefs’ titles of chieftaincy. 

The Weaving Process

Aso Oke is a heavy-textured fabric that demands unyielding dedication to heritage. We begin with strict screening of raw materials—primarily cotton and locally made or imported silk. The cotton is spun by the craftsmen themselves using natural dye like indigo to impart the deep, dark color characteristic of the fabric. The yarn so made is carefully wound onto a horizontal loom. The craft demands not only manual skill but also an expertise in creating designs because warp and weft are woven at right angles to achieve attractive and symbolic patterns. There actually are a fairly considerable number of steps to this old art form.

The yarns are prepared and then dyed first, and usually undergo multiple iterations of dyeing throughout the process of achieving rich depth of color. Then the loom is set up with the colored threads extended in the warp and the weft threaded through in a manner of careful care by traditional techniques—typically as “carryover” (njawu) or “openwork” (eleya)—to fabricate the typical patterns on Aso Oke cloths. The process tends to be communal with knowledge and skills transmitted from generation to generation, further serving to strengthen community bonds and cultural continuity. 

Types and Variations

Aso Oke comes in a variety of hues, each holding a symbol. Most widely valued varieties are:

  • Etu: Etu is usually deep indigo or near black with minimal, pale blue stripes. Dark color signifies dignity and is often utilized for ceremonial attire for men, such as the agbada (an unfitted robe).
  • Sanyan: Sanyan is derived from a blend that contains the silk of the Anaphe moth and is recognized by its pale brown, sometimes beige, color. Its light color is widely used in men’s and women’s apparel.
  • Alaari: Renowned for its deep red or magenta color, Alaari is linked with passion, energy, and celebration and hence is extremely popular during celebrations.

These other types sometimes are the products of new experimentation. Contemporary designers have the flexibility to merge traditional Aso Oke with other indigenous fabrics like Adire or even contemporary man-made materials in order to produce lighter and more adaptable materials that are suitable for daily purposes without giving up the cultural status of the original designs.

Cultural Role and Identity

Aso Oke in Yoruba culture is to be more than a piece of clothing; it is to be a permanent emblem of community pride and identity.

For the Yoruba, the cloth does speak—each pattern and color telling volumes about family heritage, social status, and religious faith. The availability of Aso Oke to be utilized in group attire (also known as “Aso Ebi”) also speaks to the communal bond forged by family reunions or unique events on the social calendar. The fabric is also at the heart of masquerades in the past, such as the Egungun festivals, where the garment is claimed to invoke ancestral spirits and demonstrate respect for heritage. Modern Yoruba still cherish Aso Oke as a representation of their heritage.

Although the old method of weaving continues, modern fashion designers have incorporated Aso Oke to create new-age apparel that honors traditional style but is appealing to international markets. Designers such as Tsemaye Binitie and the designers of Maki Oh have reimagined Aso Oke, meshing old-school craftsmanship with modern tailoring techniques. This fusion not only guarantees the survival of artisans but also tells a tale of empowerment amidst mass production. 

See also: Field Museum Exhibition in Chicago Celebrates African Fashion

Modern Interpretations and Global Popularity

Despite the challenges posed by foreign cloth and mass production, Aso Oke is experiencing a revival. The global luxury market, with its growing focus on sustainability and craftsmanship, has been long appreciative of the intrinsic worth of Nigerian hand-woven cloth. Young Nigerian entrepreneurs and older designers are now collaborating with Aso Oke—producing lighter cloth, new shades, and fusion designs mixing the traditional fabric with modern silhouettes. As they strut the world’s catwalks and participate in celebrity gatherings, they symbolize greater than cultural heritage and creative expression. 

The history of Aso Oke is proof of the resilience of Yoruba art. Through its complex motif, richness in color, and lengthy process, Aso Oke is a bridge to history. It has a rich cultural voice—a voice of tradition, people, and the transformative power of art. With each subsequent reinterpretation by present-day Nigerian designers, Aso Oke remains a living legacy of African culture waiting to be passed along to future generations and overseas markets. 

Matheo Reveals The ‘Rebirth of Rwanda’ Collection

Moyo
-
0
Matheo Reveals The ‘Rebirth of Rwanda’ Collection

Matheo Designs has turned heartache haute couture with its latest collection, “Rebirth of Rwanda: Chap II – Ibanga ry’Amaraso (The Secret of Blood)”. With a title so hauntingly poignant as to be a secret whispered on scarlet threads, creator Maurice Niyigena, alias Matheo in the fashion community, has brought out a haunting tribute that turns agony into art, bereavement into beauty, and despair into fashion. And if you think fashion can’t be both poignant and playful, prepare to have your assumptions sweetly subverted. 

At first glance, the collection might fool you into thinking it’s a despondent walk down memory lane, but there’s a twinkle of rebellious naughtiness. Bathed in memory, embroidered in grief,” Matheo explains with a sardonic smile, “our designs are a tapestry of untold stories.” Each item takes you on an emotional journey—a path that starts at the nadir of mutual despair and, through some artistic twists and fanciful stitches, ascends to a realm of resonating oneness and charged optimism.

The visual narrative of the collection is as heart-wrenching as it is evocative. Think about this: models, alien-like in white, striding along a catwalk that is part art piece rather than traditional run-of-the-mill fashion show. Red scrawls encircle their forms like abstract memories—every brushstroke standing for the bloodletting of yesterday, but also for the fierce passion of surviving. Frays and delicate beadings give a natural, almost handmade texture, as if the clothing itself were fragments of an old tapestry ready to be mended by hope and love.

In a cinematic moment from the fashion film of the collection, a solitary figure lights a candle in a desolate landscape. One spark is a waterfall, igniting others in an allegorical feast of togetherness. It’s as if Rwanda’s wounds are being rewritten as star patterns of light, stitching the country’s broken pieces together into a glowing quilt of future dreams. Even the aggressive use of red threads is playful—a nod that while blood may be spilled, its color can be one of vitality, of passion, of rebirth.

Matheo’s work is not just a tribute to what came before; it’s a bold statement of the country’s forward progress. The collection pays tribute to Rwanda’s unforgettable history of pain and the unbreakable human spirit that arose from it. But there’s a unmistakable wink in its styling, as though the designer is smilingly telling the world, “We acknowledge our history is heavy, but let’s not forget to dance under the light of our future!

“In each and every outfit, traditional African stories meld seamlessly with innovative styles—combining heritage and a futuristic touch that has you wondering if tomorrow’s runways will be lit up by holographic memories and neon tribal prints.”

While the somber inspiration is present, there’s also a fresh playfulness that runs throughout the collection. Some might say that making tragedy trendy is a balancing act—but Matheo navigates it with ease. The clothing, intricate but relatable, invites observers to engage in a conversation between then and now. It challenges the wearer to experience the entire gamut of emotions: to mourn, to heal, and to celebrate the strength it takes to rise from the ashes.

See also: African Haute Couture Blows Up Globally: Loza Maléombho and Thebe Magugu Spearhead the Next Fashion Revolution

For a moment, the runway is a stage for mass catharsis—a melodramatic but light-hearted ballet in which each step forward is a step towards togetherness. Fashion is redefined not only as art but as a vehicle for social change and healing. The collection dares you to feel deeply and laugh heartily, proving that even in the realm of haute couture, there is room for tears and laughter. In “Rebirth of Rwanda,” Matheo Designs not only crafted apparel that speaks a thousand words—he whispers a ballad of resilience, unity, and rebirth. It’s an elegantly beautiful reminder that even if the past is etched in red ink, the future is ours to paint in hues of our choosing.

Prada Purchases Versace In €1.25BN Deal As Western Fast Fashion Faces Hard Times

Moyo
-
0
Prada Purchases Versace In €1.25BN Deal As Western Fast Fashion Faces Hard Times

Prada’s shock acquisition of Versace for €1.25 billion is not only a seismic realignment of Italy’s luxury fashion landscape but also raises questions about what the ripple effects will be on the broader global marketplace—especially in Africa, where fast fashion production and luxury supply chain dynamics are realigning at lightning speed.

A Strategic Consolidation during Turbulent Times

The deal, signed amid a climate of uncertainty where Western fast fashion is faced with intense headwinds, shows a deliberate attempt on the part of Prada to consolidate its assets and access latent growth potential. Versace, once a crown jewel of edgy and glamorous Italian style, has struggled with declining revenues and operating losses in recent quarters.

As its sales declined by 15% and operational problems that have become difficult to reconcile in a market always marked by subdued consumer sentiment and tariff-induced volatility, Versace was a prime takeover target. Prada’s acquisition, financed by 1.5 billion euros of fresh debt, is not envisioned for radical cost synergies but to pilot the iconic label to sustainable revenue growth while preserving its creative DNA.

One of the more significant aspects of the transition is the recent guard changing at Versace. Dario Vitale, formerly at Prada’s own Miu Miu brand, is the new creative director—a development that heralds both a new creative direction and a subtle conjoining of the two fashion houses. Meanwhile, Donatella Versace remains the chief brand ambassador, symbolically ensuring that the brand’s heritage is preserved even as its future becomes synonymous with Prada’s operational excellence. 

Western Fast Fashion Under Pressure

Even as Prada’s acquisition underscores an internal evolution for luxury fashion, it does so at a time when Western fast fashion is reeling under market pressures. Rising production costs, shifting consumer sentiment towards more ethically and sustainably sourced goods, and tariff policies that have disrupted supply chains have forced several traditional participants to reconsider their business models. Consolidation, especially of luxury brands, is now seen by large conglomerates as a means of shoring up revenues and counteracting the operational weakness experienced across the sector.

This Western contraction has triggered a chain reaction. As luxury groups change tack to exploit the long-term popularity of heritage brands, resources and strategic attention are being reallocated. Investment is migrating away from the high-volume, low-margin world of fast fashion to a more selective, quality-oriented model that offers the potential of longevity and cultural cache.

Implications for Africa

For Africa, this reorientation represents both opportunity and challenge. African countries have previously been significant participants in the global textile and apparel supply chain. Ethiopia, Kenya, and Nigeria have all leveraged favorable trade agreements and a youthful dynamic workforce to create thriving textile industries. Yet, the majority of this success has been premised on producing fast fashion and mid-range apparel for Western markets—a sector now under threat as Western brands struggle to stay profitable amid global uncertainties.

On the other hand, the consolidation of European luxury brands presents a chance for portfolio diversification for African producers. As Prada and other luxury goods companies look to strengthen their supply chains and eye cost-effective, high-quality production sources, African textile producers capable of meeting strict quality and sustainability standards can discover new opportunities for collaboration. There are also possibilities of further direct sourcing agreements, as luxury brands seek to hedge tariff risks by diversifying production geographies. The medium-term trend towards an “Made in Italy” philosophy combined with a drive for operational excellence may see Italian companies forge closer links with African suppliers, with capacity-building investments and technology transfer programs.

See also: U.S. Tariffs Tailor a New World for Africa’s Fashion Industry

There is, however, reason to be cautious. Trade agreements such as the African Growth Opportunity Act (AGOA) have long provided African manufacturers with tariff-free access to high-value markets. However, with Western trade policies in flux in the wake of rising protectionism and uncertainty over the sustainability of such programs, African exporters could soon find themselves facing brutal competition and decreasing margins. Unless policies are renewed or modified in good time, jobs and growth in the strategic industries of Africa’s manufacturing economy may be at risk.

A New Chapter for Global Fashion

Finally, Prada’s acquisition of Versace is emblematic of the changing priorities of global fashion—a move away from high-speed, trend-chasing production toward a model that values heritage, quality, and long-term client relationships. For Africa, this repositioning underscores the need to contemporize supply chains, invest in quality, and gain secure trade agreements able to supply both fast and luxury fashion segments. Under the right mix of investment and policy incentives, African textile and apparel sectors could become valuable collaborators in the new era of luxury production, benefitting from association with rejuvenated European conglomerates while building local talent and industry resilience.

As high-end brands reinvent themselves amid economic hardships, Africa stands at a crossroads where active participation would harness tremendous economic potential, reasserting the continent’s role in a projected global fashion scene.

Here is prada group press release on the acquisition.

Priscilla Ojo and Juma Jux are Dropping Gen Z Royal Vibes Before Their D-Day, and We’re Living for Every Sassy, Trendy Moment!

Moyo
-
0
Priscilla Ojo and Juma Jux are Dropping Gen Z Royal Vibes Before Their D-Day, and We’re Living for Every Sassy, Trendy Moment!

It doesn’t occur every other day that you get to see a wedding entourage as majestic as a coronation but with that Gen Z vibe—and yet here we are, ticking down to April 17 when Priscilla Ojo and Juma Jux promise to redefine love in today’s time with a gorgeous, vibrant, and completely unforgettable wedding ceremony. Those are the days when bridesmaids came in cookie-cutter gowns in safe colors; this couple is mixing culture, couture, and earworm energy into a party that’s as fresh as it’s royal.

Since that initial yummy pre-wedding reveal, Priscilla and Jux have been giving looks equal parts old-school glamour and Gen Z cool. Priscilla, who is absolutely beautiful in her new look, glows in a cream-colored gown replete with sensational brown flower patterns—a look that manages to bob a gracious curtsy to convention with a dash of up-to-date glamour. While that, Jux’s doppelganger finishes to perfection, dressed in a cream-colored outfit with elaborate leaf designs and a jaw-dropping sleeveless jacket that shouts “royalty with an edge”. Both fashioners’ game is not only about dressing fashionably; it is a friendly swapping of fashion that testifies to their color, texture, and attitude love affair.

Their pre-wedding photo and video shoots have been dazzling on social media, with each video revealing the couple’s undeniable chemistry. In one particularly viral video, the two dance down in gorgeous sync with one another to a fresh Indian TikTok song, a response that left nearby viewers gasping in heart emojis and over-the-top comments. It’s a testament to their playful side—one moment they’re dripping in old-fashioned, classy style, and the next they’re inventing crazy dance moves that don’t have continental or cultural boundaries.

It’s this blend of high-energy showmanship and tradition-loving roots that makes their wedding day feel like an upscale VIP affair for the new age. Specifically, with this photo shoot Jux matched Priscilla’s cream gown that had floral patterns with a well tailored cream shirt with leaf patterns.

But it’s not about the outfit or the rituals; it’s the atmosphere that the two project—a so-chic-it-doesn’t-even-bother vibe that makes every pre-wedding photograph into a mini style manifesto. They’re not just following fashion; they’re dictating it. With hashtags like #JP2025 trending on all timelines and their photos garnering thousands of likes, it is evident that Priscilla Ojo and Juma Jux have caught onto something of a zeitgeist that voices in a generation all about honesty, originality, and above all, unabashed self-expression.

The wedding is not just the union of two individuals; it’s also a cultural moment where yesterday converges with today. Think about this: a stunning mix of Aso-Oke cloths rich with Yoruba heritage laced with Tanzanian flair—a delicate balance of sorts between Priscilla’s rich cultural background and Jux’s vibrant artistic background. This is not a wedding; this is a rainbow spectacle where all the pieces, from the bride’s cloth-draped ensemble to the groom’s fashion-forward waterfalls, are thoughtfully planned to make the world halt, smile, and perhaps even hit that share button twice.

Priscilla Ojo and Juma Jux

Fashion-conscious fans and wedding buffs alike are in a tizzy with every new development. Twitter is buzzing with comments like “Too beautiful, you guys are the future of weddings!” and “This is what real love looks like – fun, fearless, and fashion-forward.” It’s a wedding that guarantees not only a day that neither the bride nor groom will ever forget, but also an inspiration to a whole generation who see no difference between yesterday and today.

See also: 3&4 Fashion Studios Rebrands to Mokhueleigbe

As the big day draws near, it’s not possible to imagine the scene: vibrantly hued decor, the integration of old and new sounds, and an atmosphere that’s equal parts royal court and party Gen Z. It’s a place where everyone can enter—where family, friends, and even bystanders are invited into an epic narrative of love, laughter, and living big.

Priscilla Ojo and Juma Jux are reminding everyone that although weddings are ancient traditions, they can—and in this instance, ought to—remain modern. Their bold choices and sense of humor are a breath of fresh air in an ocean of cookie-cutter weddings. They’re reminding everyone that it’s possible to honor the past while boldly opening doors to the future, with room for traditions that show respect to heritage and innovation alike.

Watch Priscilla Ojo and Juma Jux beautiful dance video here

Ghana’s World of Fashion to Receive Massive Boost with Launch of Top 25 Ghana Fashion Industry Power List 2024

Moyo
-
0
Ghana’s World of Fashion to Receive Massive Boost with Launch of Top 25 Ghana Fashion Industry Power List 2024

Ghana’s thriving fashion industry is poised for a revolutionary year with the debut publication of the Top 25 Ghana Fashion Industry Power List 2024. Led by leading industry communicators Nueva Comms in partnership with Melange Africa, this groundbreaking initiative celebrates the visionaries, innovators, and trendsetters driving Ghana’s position as a global fashion capital.

The Power List, an upper echelon ranking of designers, entrepreneurs, stylists, media personalities, photographers, and creative directors, highlights individuals who have made giant strides in driving creativity, provoking global interest, and driving the country’s fashion industry to the forefront. This comes on the heels of an unprecedented level of interest in Ghanaian creative enterprises both locally and globally.

A celebration of creative excellence and cultural identity

Top 25 Ghana Fashion Industry Power List 2024 was chosen after a rigorous review process by a jury of influential industry heavyweights like Nueva Comms founder Faith Senam Ocloo and RIOHS College of Design president Richard Ohene Sika. “Today’s list is not only about ranking—it’s a celebration of the grit, creativity, and dogged determination that underpins our national character,” said Faith Senam Ocloo. “They are the authors of a heritage that will energize future generations and put Ghana on the world map.”

The Power List is a story of yesterday’s success and guide to tomorrow’s development in the field. It covers a wide range of talents—from mythic style giants and trailblazing entrepreneurial ventures to education and media pioneers who’ve pushed through in the field—each pushing the evolution of the sector with excellence of contribution. By throwing the spotlight on these movers, the project aims to spur further investment in Ghanaian creativity, cross-border exchange, and mobilize sustainable fashion practice founded on cultural authenticity.

Industry giants in the lead

Among the winners are names that have gained global recognition:

  • Aisha Ayensu, Christie Brown designer, is world acclaimed for her ability to seamlessly blend modern silhouettes with traditional African prints. Her pioneering work has seen her designs feature on the world catwalks and red carpet events.
  • Nana Akua Addo continues to revolutionize the fashion influencer sphere by promoting local designers and as a cultural ambassador through her bold fashion choices.
  • Joyce Ababio, the creator of the JACCD Design Institute Africa, has transformed fashion school on the continent and is grooming the next generation of boundary-pushing creatives.
  • Claudia Lumor, with her media conglomerate Glitz Africa, has established a sorely needed platform that highlights local talent while bridging the gap between Ghanaian fashion and the rest of the world.
  • Africa Fashion Foundation founder Roberta Annan is all about empowerment and sustainability by connecting emerging designers with strategic mentorship along with access to global markets.

The list also brings to the fore industry leaders in allied sectors such as photography, event production, and fashion journalism. These are individuals, some of them market leaders such as Quincy Koranteng of Vine Imagery and Dionne Slash Gavin of DSG Model Management, who capture the Ghanaian fashion moment and proceed to inflate its narrative within global media.

See the full Top 25 list on Melange Africa

See also: Lights, Camera, Catwalk: ‘Africa’s Model Scout’ Season 2 Bounces Back onto Our TVs!

Driving economic growth and foreign collaborations

The fashion scene in Ghana has witnessed a massive resurgence in recent years thanks to government patronage and higher global consumer demand for authentic African designs. The Top 25 Power List 2024 not only allows appreciation of current achievements but also positions the industry in a better place for further global investment and co-operative efforts. Balanced with winners representing a cross-section of talent and entrepreneurship, the project itself serves to incubate additional innovative creativity and economic development within the industry.

As succinctly stated by Georgina Amponsah, Project Lead of the Ghana Fashion Industry Power List, “This launch is testament to what we can achieve when opportunity and creativity come together. By placing Ghana’s best influencers in the spotlight, we open doors to enriched cultural exchange and sustainable growth, ensuring that our fashion story is heard on a global platform.”

A moment of pride and promise

The unveiling event, which was held in a sparkling venue in Accra, drew stakeholders in the industry, media personnel, investors, and fashion lovers. The evening was filled with thought-provoking panel discussions, interactive exhibitions, and a visual homage to the heritage and innovation that exists within Ghanaian fashion. It was a defining moment by invoking the stakeholders to keep investing in programs that cultivate local talent and celebrate the country’s rich culture.

As Ghana continues to place itself in the world as a shining example of innovative excellence, Top 25 Ghana Fashion Industry Power List 2024 will be at the forefront, inspire potential future investments, and be the driving force to the country’s cultural, fashion, and economic development. 

African Haute Couture Blows Up Globally: Loza Maléombho and Thebe Magugu Spearhead the Next Fashion Revolution

Moyo
-
0
African Haute Couture Blows Up Globally: Loza Maléombho and Thebe Magugu Spearhead the Next Fashion Revolution

African haute couture is emerging in the spotlight globally, as global high-fashion houses and international buyers alike increasingly turn to the innovation, heritage, and artisanal craftsmanship of African fashion designers. Leading the way in this growing movement are Ivorian designer Loza Maléombho and South African designer Thebe Magugu—whose forward-thinking collections are transforming global luxury fashion and positioning African style as a leading trendsetter on the global market.

African haute couture renaissance is not just a matter of high-end cultural stories; it’s also an disruptive economic prospect. Luxury shoppers and fashion trendsetters are tapping into the unparalleled quality and unique stories woven into each piece. “There’s a new world hunger for authenticity and sustainability,” according to a top industry analyst. “African designers are delivering both—a combination of old-world skills and new-world design that appeals to today’s luxury shopper.”

Loza Maléombho, whose careful blend of Ivorian classicism and modern silhouettes has earned her recognition, has been acknowledged for her devotion to fair production procedures and domestic skill. Her collections, which regularly include local material and symbols such as the sacred Baoulé mask, denote a visible sense of national pride and reinterpretations. Maléombho’s designs did not merely grace celebrities on red carpets around the world but have also opened up a new rhetoric about African fashion. “Our strength lies in our heritage,” asserts Maléombho. “By experimenting with traditional methods in innovative ways, we are building eternal pieces that narrate the story of resilience, innovation, and beauty.”

In the same vein, Thebe Magugu is an energetic force for reconsidering South African fashion on the global front. Winner of the 2019 LVMH Young Fashion Designer Prize, Magugu’s work is informed by his Sotho background as much as by his individual process of reconciliation and rebirth. His aesthetic mind is deeply informed by his childhood in Kimberley, but far beyond place. Magugu’s collections will tend to marry strong, culturally inspired prints and sophisticated tailoring to communicate both the dynamism of African heritage and the sophistication required by global luxury markets. “Fashion is a platform where I am able to tell my story and my country’s story,” Magugu says. “It’s about honoring our heritage and moving forward fearlessly.”

International endorsement of designers such as Maléombho and Magugu is evidence of a broader realignment of global fashion realities. Traditional European fashion brands and large luxury groups are increasingly receptive to working with African designers. Partnerships, including current capsule lines and co-branded initiatives, are not only raising the profiles of these designers but also opening up new opportunities for growth in the market. These trends are also encouraged by the rise of digital platforms and social media, and these have served to guarantee that fashion and African haute couture are being democratized through access in various regions of the world without their traditional retail path.

Investment in African fashion is also on the rise. New funds focused on scaling up luxury brands on the continent are offering much-needed capital for production, marketing, and export distribution. “African fashion is no longer a niche—it’s a global phenomenon,” says one executive from one of Africa’s leading investment firms. “The funding we’re seeing today is enabling these brands to scale operations, ensure quality, and keep the rich cultural approaches that make their work so distinctive.”

See also: Field Museum Exhibition in Chicago Celebrates African Fashion

The pace is also kept alive by major fashion events like Lagos Fashion Week and global exhibitions in venues like the Victoria and Albert Museum, which have highlighted African designers’ creativity. Such forums bring the necessary exposure and serve as incubators for new talent, keeping the continent’s fashion story evolving and fascinating the world.

Since authenticity, sustainability, and bespoke narrative are now most prized by the luxury industry, African haute couture stands at the forefront of setting new worldwide standards of excellence. Loza Maléombho and Thebe Magugu are not making garments; they are making heritage. That what they’ve accomplished means that in the intersection of heritage and innovation lies a revolutionary energy capable of crossing borders and redefining luxury.

https://www.facebook.com/share/v/194ev9bfJV

Tyla’s Shiny New Page: When Pandora Meets a Playground of Memories

Moyo
-
0
Tyla’s Shiny New Page: When Pandora Meets a Playground of Memories

Step aside, classic brand partnerships—Tyla’s giving Pandora a cheerful, sparkly spin! The South African pop icon and Grammy-winning singer is becoming Pandora’s new global ambassador, and it’s a union that’s pure heaven: a combination of vintage spark and modern sass. With her recently debuted campaign, “Pandora Styled by Tyla,” our pop star isn’t just accessorizing; she’s accessorizing her heart (and her childhood nostalgia)—okay, on her wrist, neck, and ears!

The moment Tyla laid eyes on Pandora’s charm bracelets for the first time, she was in love. “Pandora is just so cozy,” she chuckles, recalling how her mother’s small bead box was the incubator for many an hour of fantasy. Imagine little Tyla, surrounded by sisters, gathering random beads and fashioning cool friendship bracelets—an activity that transformed their living room into a jewelry lab. And now, as Tyla curates her own Pandora collection, she’s inviting her fans—her affectionately termed “Tygers”—to help her relive those carefree, sweet memories.

At the heart of the collection are a few beautiful pieces that are fashion statements and personal keepsakes. There’s the Cherry Blossom charm, a cheeky nod to her hit “Water” music video, and the Shark Tooth Mini, a sparkly tribute to her heritage and unique sound. And just in case all this isn’t sufficient, Tyla spots a bespoke gold chain with letter charms spelling out the name of her loyal fanbase. It’s like a wearable, shimmering inside joke shared by Tyla and her Tygers—a welcome to be a part of the magic of self-expression and personal history.

This isn’t accessorizing so much as it is storytelling in the most brilliant way possible. Tyla’s choice is imbued with personality—colorful, whimsical, and so personal. Every charm has a story to tell: the bead-like memories of those carefree childhood summers, the twinkle of happy rebellion against the mundane, and the reminder that sometimes the tiniest things hold the largest emotions. It’s like each piece says, “Go on, be you, and wear your story on your sleeve.”

There’s a certain cachet (pun doubly intended) in knowing that each of Tyla’s accessories has been chosen to tell the story of her journey. Rather than mimicking trends, she’s dictating them with a smile and wink. And she shows all that style can equal meaning as much as sparkle. Pandora’s not a brand for Tyla; it’s a gate that links her sparkly now to her smaller, bead-covered beginnings. When she says, “Now my Tygers can have matching friendship bracelets with me,” she is not just speaking of a fad; she is leaving a legacy of love, laughter, and a little bit of chaos.

What really makes this union sparkle is that it somehow feels like a natural extension of Tyla’s DNA. Her music, her style, and unapologetic authenticity were always infused with mischievous rebellion and sheer happiness. From dazzling on Coachella stages to snapping selfies with her Tygers or dancing along to the beat of her own drum, Tyla makes every moment a forum to celebrate life, no matter how sparkly or gritty.

Just picture the setting: a bright studio where there is laughter, a rainbow of pastel-colored beads scattered on a table, and Tyla, with a roguish smile, intentionally choosing each charm as if picking stars from the night sky. It’s children’s playfulness combined with sophisticated adulthood—a fusion that only a person as intricate as Tyla can pull off with such effortless panache.

See also: U.S. Tariffs Tailor a New World for Africa’s Fashion Industry

Furthermore, this campaign sends a message of welcome to the idea that jewelry is merely for decoration. For Tyla, every piece is a memory keeper, a milestone marker, and a little time capsule of emotion. It’s as if Pandora has made the ordinary into the extraordinary—a collection where refinement is met with sentiment in a playful waltz.

As Pandora’s new face, Tyla is not shy about being a little bold, a little retro, and a whole lot personal. She shows that loving one’s heritage doesn’t mean giving up the fabulous; rather, it adds to your glow. Her fiery journey is a reminder that life is a collection of sparkly chapters, and each new start is an invitation to shine brighter than ever.

So, whether you’re a die-hard Tyla fan or simply someone who appreciates a well-crafted piece of jewelry with a dash of heartfelt humor, this collection is your invitation to join the party. It’s an ode to the charm of being unapologetically you—a celebration of memories made, dreams yet to be, and the unmistakable twinkle of a life lived in full color. Under Tyla’s guidance, Pandora is not just about jewelry; it’s about crafting your own, wonderfully unique tale—one charm at a time. Pandora jewelry can be purchased here.

Celebrities Turn up For The Premiere of Richard Mofe-Damijo’s New Anticipated Film “Radio Voice”

Moyo
-
0
Celebrities Turn up For The Premiere of Richard Mofe-Damijo’s New Anticipated Film “Radio Voice”
Radio Voice

The premiere of Richard Mofe-Damijo’s latest film, Radio Voice, made a normal night out a glamorous celebration of Nigerian cinema. The evening, hosted in  The Library, Lagos, was a lesson in classic glamour and refined taste, bringing Nollywood’s movers and shakers and cultural bigwigs together. Celebrities such as Iyabo Ojo, RMD himself, Ariyiike Dimples, Nancy Isime, Deyemi Okanlawon, and many others ignited the red carpet, ushering in a night of timeless elegance that celebrated the artistry of cinema and the revolution of fashion in the arts.

A Night of Timeless Elegance

From the doorstep of visitors from the start, it was obvious that the opening night was a cinematic debut—the celebration of a heritage and taste. The red carpet, a typical exhibition of over-the-hill fashions, came in a toned-down, less flamboyant incarnation to Radio Voice. Visitors dressed for the occasion to balance the hip chic of now with a nod to retro-tastic glamour. The evening’s theme called for adult sophistication, and all aspects, from the streamlined silhouette of the tailor-made suits to the sophisticated forms of evening wear, were attuned to this mature sensibility.

RMD, the man behind the film and one of Nollywood’s most iconic stars, was in quiet confidence mode in a sharp black suit and bow tie. His was the epitome of understated charm, an evening’s setting for a night where every ensemble was carefully constructed to reflect legacy and individuality. This ambiance was continued through the night, as guests assumed a feel that was both polished and authentic.

Celebrity Spotlight and Signature Looks

Among the notable guests was the legendary Iyabo Ojo, whose Nollywood career has endured for decades. Iyabo’s attendance at the premiere was a tribute to her enduring presence in the industry. She was gorgeous in a beautifully tailored dress that combined timeless beauty with contemporary style. From the exquisite fabric to the tasteful embellishments, everything in her outfit made her one of Nollywood’s most consistent style icons.

Ariyiike Dimples, who was beloved for her boisterous energy and warm-heartedness, wore a look that was simultaneously playful and fashion-forward. Her look was a reimagined take on old-school glamour punctuated by loud accessories and a dress that walked the line between tradition and trend. Dimples’ style was an inspiration not only to her fans but also to her peers in the industry because it demonstrated that fashion is really all about being capable of innovating while staying close to one’s roots.

Another standout was media personality Nancy Isime, whose bright smile and confident strut lit up the red carpet. Isime’s outfit was the definition of high fashion and street style blended into one. Her elegant appearance encapsulated the whole vibe of the event’s theme of simplicity with a touch of sumptuousness, mirroring the restrained excitement that ran through the premiere.

Deyemi Okanlawon and a few other rising stars also attended, adding to the vibrant energy of the occasion. Their youthful and cosmopolitan style hinted that there is a rosy future for Nollywood, where traditional storytelling and modern influences merge in perfect harmony on the cinema screen.

The Atmosphere and Industry Impact

Radio Voice is not just another entry in Nollywood’s extensive filmography—it is a film that represents a personal journey for RMD and one that addresses the evolution of Nigerian storytelling. The premiere itself was a reflection of the film’s themes of redemption, rebirth, and the enduring power of love. The air was filled with a blend of movie magic and cultural pride, a place where conversations about art, heritage, and identity came easily between the celebrities and the industry individuals. Other Celebrities were also present such as Kie Kie, Rita Dominic, Akin Faminu, Toyin Abraham, Enioluwa, Stan Nze.

Guests have characterized the mood as poised and contemplative, each one helping to create an overall sense of serenity but purposeful celebration. Rather than the frenetic, over-the-top excitement that tends to be associated with such premieres, this experience was defined by its emphasis on grace and understated elegance. It was a reminder that sometimes the most compelling statements are delivered through understated styling and authentic presence.

The glamour on display was vintage glamour by design—a conscious nod to Nollywood heritage—an industry that has repeatedly rebranded itself without sacrificing the credibility of its cultural storytelling. With the rendezvous of movie enthusiast and industry players present, it became clear that Radio Voice has positioned itself to resonate with viewers both for its narrative ability and for the visual nod to Nigerian heritage.

See also: 3&4 Fashion Studios Rebrands to Mokhueleigbe

Looking Ahead

The evening of the Radio Voice debut was one of celebration of former triumph and yet-to-be achievement. In this film, RMD not only ventures into fresh creative territory by venturing beyond the camera as a producer but also pays homage to the stories and sensibilities that have dominated Nigerian film over the past few decades. The evening reminded all that class and authenticity are timeless values in an industry in flux.

As the credits roll on this evening to remember, one thing is sure: the poised sophistication and elegant glamour flashed at the premiere are only an appetizer for what Radio Voice has in store—a movie teeming with emotion, depth of story, and celebration of Nollywood’s indefatigable spirit. Embracing both an appearance that’s refined but idiosyncratic, the premiere set a bar that future events could now emulate, bearing witness that, as far as the art of entertainment is concerned, real glamour is a style du jour.

The film Radio Voice, will be in cinemas by April 11, 2025. Watch trailer here

Field Museum Exhibition in Chicago Celebrates African Fashion

Moyo
-
0
Field Museum Exhibition in Chicago Celebrates African Fashion

In a beautiful celebration of culture, creativity, and history, the Field Museum in Chicago has unveiled “Africa Fashion“, a groundbreaking exhibition that celebrates the revolutionary power of African fashion. On display through June 29, 2025, the exhibition brings together over 180 pieces of wearable art, speaking to more than 20 African countries. It provides tourists with a unique, experiential look at the history of fashion on the continent—from traditional fabrics and mid-century liberation-era clothing to modern haute couture and ready-to-wear works of art.

Field Museum

Central to the exhibit is a dedication to presenting African fashion as an independent-defining art form. Curated in collaboration with London’s Victoria and Albert Museum, “Africa Fashion” is led by , V&A’s first Senior Curator of African and Diaspora Textiles and Fashion. Checinska talks about, “Our guiding principle is the foregrounding of individual African voices and perspectives.”. The exhibition presents African styles as a vibrant, three-dimensional type of art that honors the richness and abundance of the continent’s cultures and histories.” This is the vision presented throughout the gallery, where every piece of clothing comes with a tale of hope, creativity, and beauty.

Right from the entrance to the display, observers are welcomed by a meticulously organized history that takes them through the African continent’s vibrant fashion world. The show starts with clothing from the mid-20th century independence period—a period during which most African countries were finding their sovereignty and cultural identity. The initial works, marked by voluminous prints and hand-spun textiles, established a platform for a cultural rebirth that would change the definition of style on the continent. Historic photographs, documents, and interactive multimedia exhibits are complemented by these pieces, adding context and depth to the visitor’s insight into the meaning of the period.

Field Museum

With progressing visitors, the transition from tradition to modern culture is palpable. Current works by artists such as South Africa’s Thebe Magugu and Ethiopia’s Gouled Ahmed are presented alongside ageless masterpieces such as an Azzedine Alaia gown worn famously by former First Lady Michelle Obama. Both the piece and the accompanying stories are presented with meticulous care, highlighting each other in the process to highlight the personal narratives and global profile of the artists themselves. Museum project manager Angelica London says, “The clothing is as diverse as the continent itself. From the silhouettes to the actual fabrics, you see a new twist that sets African fashion apart from what you would see in downtown Chicago.”

Among the most compelling things about the show is its multi-sensory presentation. Vibrant imagery, dynamic video installations, and a calming background of African music create an immersive environment that not only honors the splendor of African fashion but also evokes the rich cultural heritage that lies behind it. Touch-sensitive screens and audio descriptions ensure that the experience is accessible to all visitors, highlighting the museum’s commitment to inclusivity. “It’s about creating a space where all people can have access to and enjoy this living art form,” London adds.

Field Museum

The companion exhibit to “Africa Fashion” is the sponsor show “Connecting Threads: Africa Fashion in Chicago.” The regional show indicates how Chicago’s African community has embraced and modified traditional patterns. Home to local Chicago designers Jennifer Akese-Burney’s designs and gifts from Black Fashion Week USA director Melody Boykin, the side exhibition combines global narratives with local expressions of culture. It is a place where new designers can present their reinterpretation of African iconography, driven by both inspiration from the extensive archives at the Field Museum as well as from urban street life in Chicago.

See also: Don’t Miss The Wear Africa Fashion Week in Abuja (WAFWA)

The museum’s patrons are positioned in a dialogue between tradition and innovation, past and present, by the considerately presented exhibitions. The exhibits prompt consideration of how fashion figures in identity and community formation. Interactivity is offered by the opportunity for visitors to investigate the techniques of traditional textile construction, while video interviews with some of the designers featured offer direct insight into the pressures and achievements of working in an increasingly dynamic global marketplace.

Field Museum

“Africa Fashion isn’t a show—it’s a celebration of agency, abundance, and infinite creativity,” states Checinska. “We want people to see the glory of African creativity, not as something historical but as a living, breathing state that’s continuing and that continues to provoke.” These words are echoed powerfully throughout the galleries, and the visitor is left with a fresh understanding of the continent’s cultural heritage.

The Field Museum’s high-tech exhibit is just one part of a broader effort to diversify cultural programming and attract a more generalist audience. By combining historic artifacts with contemporary artistry, “Africa Fashion” invites visitors to reimagine what they think they know about African fashion and to appreciate its enduring global appeal.

Field Museum

For all who are willing to behold this lively mix of history, art, and fashion, “Africa Fashion” is an experience that not only will teach but inspire profound love of Africa’s creative vitality. Tickets are available now and can be purchased here, and with the added feature of the free “Connecting Threads” exhibition with general admission, the Field Museum is quite literally raising the bar for cultural shows in Chicago.

1234...14Page 3 of 14

About us

WATTKAF is an acronym which stands for What To Know About Fashion.

Links

The latest

Oríré Unveils ‘Five and Six’ Store in Ikoyi: A Stylish New Chapter Begins

Fashion 0
Get ready to shop till you drop as Oríré opens their “Five and Six” store... The contemporary fashion brand Oríré, known for its artistic femininity and sustainable craftsmanship, has opened its first flagship store, 'Five and Six,' in the heart of Ikoyi.

Rubicon’s Returns to The Runway at SA Fashion Week 2025

African Fashion 0
Rubicon's comeback to the SA Fashion Week runway is a pure homecoming bash. Their "Radiant Runway Return" collection is brimming with sun-hued color, sleek forms, and surprise texture—all garments designed to get models and spectators alike leaping up and dancing.

South African Fashion Brand BAM Collective Shares ‘DYNAMISM 24/25’

African Fashion 0
Is Shimmy, sparkle, and strut your stuff—BAM Collective's "DYNAMISM 24/25" is partying your wardrobe into a state of continuous celebration!

Subscribe

© 2023 WATTKAF. All Rights Reserved