DOTMARIQ Unveils Their Debut Collection, GAMUT

DOTMARIQ is rocking the fashion world on its head, and they’re doing it in hue with their debut collection, GAMUT. Consider this: a rainbow of fashion where every piece is an open invitation to dump the mundane and let your inner fashion rebel out. With GAMUT, the company isn’t merely introducing a collection—it’s breaking out a creative revolution that declares, “Why ordinary when you can wear extraordinary?”

At the forefront of this celebratory fashion revolution is CEO Kwasi Marique, a visionary with a long-term mission to break the norms. As he says, he’s going to “break the shackles” of being held back by the rules. GAMUT, which launched earlier in March, is not just a nod to the abundance of design diversity; it’s an all-out, unapologetic celebration of color, texture, and attitude. With every stitch, dotMARIQ spins a story of rebirth—a design refresh that encourages men to be more than the confines of traditional menswear.

So what’s GAMUT’s secret? Imagine a wardrobe that effortlessly glides from the relaxed cool of a day out to the sleek sophistication of a night out. The range is full of everything from the faultlessly cut white jacquard shirt that hints of timeless elegance, to the bolder knit polo shirts in deep, rich earth tones of brown and black which shout loudly without needing to yell. And don’t miss the monochromatic checkered shirts—a cheeky take on a timeless pattern that plays with sophistication and gives it a sassy wink and smile.

Each item in GAMUT is a testament to dotMARIQ’s commitment to quality and innovation. The products are not just apparel; they are wearable works of art made for the common man who requires fashion and comfort. The wise selection of materials, combined with precise workmanship, ensures that each product is as satisfying as it is aesthetically pleasing. Whether you’re strutting down a bustling city street or enjoying a laid-back weekend brunch, GAMUT has something to elevate your look—and your mood.

The playful spirit of GAMUT is also evident in the collection’s color palette. True to its name, GAMUT spans the entire spectrum, offering a dazzling array of colors that allow men to experiment boldly with their style. Think rich, moody blues offset by bursts of vibrant reds and oranges—a reminder that fashion, much like life itself, is richest when richly colored. dotMARIQ is challenging men to give up the dull, homogeneous monochromes of the past and enter a world where every color is an exaltation of individuality and personal expression.

GAMUT is even more thrilling because it is founded on a philosophy: that style must be as limitless as your imagination. The collection is not singular in category. Instead, it masterfully interlaces resort wear, urban chic, and city edge into a cohesive story. This isn’t about following trends; it’s about setting them. It’s about stating, “I am not a label—I am a canvas.” With GAMUT, dotMARIQ is not just launching a new collection but spearheading the revolution on a movement where creativity and craftsmanship take center stage.

And for you inside people, pay attention: GAMUT is merely the beginning. Kwasi Marique has promised a series of upcoming releases that will take what was presented in GAMUT deeper and further in various ways. Next year you can expect three more collections, each going progressively deeper into certain areas of this free-form conception. It is not a one-hit wonder–it’s an odyssey in fashion, and every new issue will be as innovative and exhilarating as the last.

What truly sets GAMUT apart is its invitation to the modern gentleman to enjoy himself with his attire. The time of dressing sharp is over but meaning by-the-book compliance is in the past. Instead, GAMUT honors the idea that fashion has to reflect who you are—dynamic, fearless, and unapologetically bold. Whether an old hat with a keen fashion sense or brand new to fashion, dotMARIQ’s inaugural collection showcases a fresh manner of thinking which is inspiring, as well as delightfully lighthearted.

In a world that sometimes feels too serious, GAMUT is a breath of fresh air—a colorful reminder that fashion is not merely about thread and fabric, but about feeling alive and being yourself. With this launch, dotMARIQ has not only paved the way for a new era in menswear but has also ignited a creative revolution where the only constraint is the scope of your imagination.  All the collection’s as seen can be purchased at @dotMARIQ

So, if you’re ready to color outside the lines and redefine confidence and style when getting dressed, dive into GAMUT. Join the spectrum, honor your individuality, and let your closet be your playground. Because, honestly, why live life in black and white when you can live in full, glorious color?

Nike And A Ma Maniére Three Ultra Cool Sneakers Collaboration

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Nike
Nike collab A Ma Maniere

Wherever Nike and A Ma Maniére meet, the sneaker culture is sure to receive a huge boost—with a dash of humor and plenty of style. In an epoch-making drop that has put sneaker enthusiasts grinning from ear to ear, these two titans just released three totally awesome kicks which blend authentic Nike DNA with A Ma Maniére’s signature style for narrative. If you’re ready to inject some playful pizzazz into your shoe rotation, buckle up: this drop is as fresh as it is daring.

Meet the Trio: A Sneaker Symphony in Three Acts

Let’s break it down. The lineup features three stars: the reimagined Nike Air Force 1 Low, the upgraded Nike Air Max 95, and the original Nike Air Jordan 3—all reimagined with a twist that screams “cool” in every sense of the word.

Act 1: The Air Force 1 Low – “Hand Wash Cold”

Leaning off our trinity is the Air Force 1 Low, a sneaker that has long been a stalwart of sneaker culture. But this isn’t your everyday AF1—its been dressed up in its finest thanks to A Ma Maniére’s design acumen. Imagine that well-known, lovable shape done up in that crisp, full-grain black leather configuration with just the perfect spots of white popping out at the Swoosh and midsole.

It’s a sneaker iteration of a little black dress—a classic, sophisticated, and guarded secret: that understated “Hand Wash Cold” detail for a wink towards the brand’s quirky sense of humor and conscience. Priced hip at $150 (for the lady’s version), this shoe is perfect for individuals who want to remain classic yet edgy.

Act 2: The Air Max 95 – A Gradient of Greatness

Secondly, the Air Max 95 receives a redo that’s both subtle and as bold. In this one, Nike’s signature look meets A Ma Maniére’s skill in turning everyday details into something lovely. This shoe has a intricate blend of suede and leather that battles with dark tones to achieve a gradient effect that’s mysterious yet irresistible.

And don’t even mention to us the “Hand Wash Cold” motif—it’s plastered on the top in a way that almost inspires you to run your hand across it, just to feel the quality of the craftsmanship. Priced at $190, this Air Max 95 is not just a shoe; it’s a piece of wearable art that promises comfort, style, and a dash of outlaw chic.

Act 3: The Air Jordan 3 – For the Love

Oh, the Air Jordan 3—the holy grail of sneakers. For this release, the Jordan 3 gets its third “For the Love” revamp from A Ma Maniére, which has now reimagined this iconic silhouette three times. Picture a pristine white leather base with luxurious gray suede details and an off-white midsole that screams retro-chic. And that’s not all!

The sneaker features carefree diffused blue accents which extend on the sockliner, eyelets, and even on the Nike Air tag on the back of the heel. And there’s icing on the cake, too: kind messages have been placed on the heel tabs—one says “All we have is each other” and the other says “You need to get comfortable walking alone.”. It’s like your shoes are whispering life lessons in your ear with every step you make. Priced at $225, this shoe is not just a shoe—it’s a collector’s piece with a history, a statement, and loads of heart.

A Fun Collaboration with a Bigger Message

While the designs themselves are jaw-droppingly amazing, what takes this drop to the next level is the fun vibe and the bigger message behind it. A Ma Maniére isn’t just about being stylish; they’re about celebrating community, self-expression, and that irrepressible urge to be different. Their “For the Love” campaign is a love letter to sneaker culture—a reminder that with every step you take in these kicks, you’re making a statement of togetherness and individuality in one.

The collaboration also knows how to keep the hype going in a manner that’s fun and inclusive. With an early access female launch on March 22 at a select few A Ma Maniére stores in Atlanta, Washington, DC, and Houston, and then an international online release on March 29, 2025. These sneakers can also be purchased online at eBay. It’s a drop that’s as much about the experience as it is about the sneakers, inviting you to be part of a movement that’s stylish, thoughtful, and just plain cool.

NKADUMEJE RTW 2025 COLLECTION

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NKADUMEJE
‘Aru Nwanyi’

Nkadumeje is a ready to-wear and bespoke womenswear brand based in Lagos Nigeria. The brand created in 2018 is led by founder and creative director Nkadumeje Emekekwue a Law and mass communications major, turned self-taught designer.

‘ARU NWANYI’ By NKADUMEJE

Aru Nwanyi’

‘Aru Nwanyi’ which translates to ‘Body of a woman’ is inspired by the female form. The beauty of how she moves and gracefully carries herself, basking in the knowledge that she was intentionally created by Olisa with adorning curves, striking features and most importantly, a voice.

“ For this collection, I have used fabrics to tell a story. You will find textures like lace, velvet, soft chiffon and silk which are alluring and form flattering. Our team of artisans and tailors, have employed a lot of handmaking techniques in the custom fabrications, embellishments and careful tailoring. The collection is
truly a labour of love, and designed to allow women embrace femininity and our unique frames without having to compromise on comfort, whilst still showing up as a work of art in every single piece”. – Nkadumej


This collection re-introduces their Ready-to-Wear line and carries the Nkadumeje ethos, which is a distinct aesthetic, featuring craftsmanship, expert fabric manipulations, impeccable creativity in design, attention to detail and meticulous tailoring.

LOOK 1- NLECHA DRESS

NLECHA DRESS

A luxe silk midi gown featuring a corseted bodice that is hand embellished with exquisite glass beads and velvet coated balls ,lace-up fastening and a delicate pleated bottom. Dress up with heels for an elegant evening out, cocktail reception, wedding guest look or for a romantic get-away.

Size & Fit

Fitted top
Relaxed bottom

Composition

Inner-lining 100% silk
Duchess satin –
Recycled polyester and
virgin polyester

NLECHA DRESS – FRONT VIEW
NLECHA DRESS – BACK VIEW

LOOK 2- NKILI DRESS

NKILI DRESS

Crafted from a medley of velvet and lace, featuring a statement architectural sleeve design, cinched in waist, curved mini bottom and front split zipper detail. Nkili is straight to the point and easy to wear, making it a go-to outfit for moments when you want to be unforgettable.

Size & Fit

True to size/ Semi-relaxed

Composition

Velvet- 50% natural silk , 20% polyester
30% cotton
Cord lace – 100% cotton
Inner boning on sleeves and sides of
bottom
fully lined inner.

NKADUMEJE
NKILI DRESS – CLOSE
NKILI DRESS – FULL

LOOK 3- ADANMA MAXI

ADANMA MAXI

A contemporary take on the classic boubou featuring our signature miniature pleats, lace and ribbon neckline which alternates both front way and backwards. The semi-sheer bottom gives off a subtle sexiness while the chic midi-length makes it perfect for semi-formal occasions, date nights, dressy evenings or brunching with friends and family on a casual weekend

Size & Fit

Relaxed fit
Inner-lining on top half
Semi sheer bottom

Composition

-100% silk chiffon

ADANMA MAXI

LOOK 4- DICHE CO-ORD

DICHE CO-ORD

The corseted top with prominent boning lines juxtaposed with a playful peter-pan collar is chic
and preppy while the exaggerated scallop hem of the
skirt adds a quirky detail to the look

Size & Fit

True to size

Composition

Velvet crepe -20% polyester, 50%
cotton, 30% natural silk

DICHE CO-ORD

LOOK 5- UGO CO-ORD

UGO CO-ORD

Lace and mesh insert corset blouse paired with a full high waisted silk and chiffon skirt showing off our house style miniature pleats. This elegant set is the perfect occasion piece that also fits in seamlessly into the rest of your wardrobe as it can be worn together or styled with staple basics for a variety of looks.

Size & Fit

Snug fit top
Fit and flare bottom

Composition

Blouse- Cord lace – 100%
cotton
Skirt- 100% silk chiffon

UGO CO-ORD

LOOK 6- NMA CO-ORD

NMA CO-ORD

The abstract collar and mismatched button detail on the blouse is adventurous ,edgy and keeping with the times , while the mini skirt with lace and velvet detailing is our chic take on a little black skirt

Size & Fit

Loose fit blouse
A-line bottom

Composition

Blouse- 100% silk
Skirt -Velvet-50% natural silk, 20%
polyester, 30% cotton
Cord lace -100% cotton

NMA CO-ORD

LOOK 7- IJE CO-ORD

IJE CO-ORD

Velvet, lace and silk interplay on a fit and flare corset blouse paired beautifully with a midi pleated skirt. The shoulder details include thin straps with velvet ball detail, that extend to the back, and fall delicately for a glamorous effect.

Size & Fit

Fit& flare top
Relaxed bottom

Composition

Duchess satin -Recycled
polyester and virgin
polyester
Velvet- 50% natural silk,
20% polyester, 30%
cotton

IJE CO-ORD

LOOK 8- NGOZI DRESS

NGOZI DRESS

Two-tone Velvet and chiffon dress with semi-sheer lower bottom detail for a fun effect while still being classic. Perfect for dressy day time looks that say you?re classy and timeless in your approach to dressing

Size & Fit

Relaxed fit

Composition

Velvet- 50% natural silk,
20% polyester, 30%
cotton
100% silk chiffon

NGOZI DRESS
LOOK 9- OMA DRESS
OMA DRESS

An asymmetric multi-texture evening dress featuring an intricate hand-cut and placed pattern of velvet and lace on a fitted top half. The ball detail straps add a layer of sophistication while the house pleats flow delicately for a maxi effect The oma dress is a
statement piece that doubles as a conversation starter

Size & Fit

Fit& flare
Relaxed bottom

Composition

Velvet- 50% natural silk, 20%
polyester, 30% cotton
Cord lace – 100% cotton
100% silk chiffon

OMA DRESS

Follow @nkadumeje.studio to keep up with our growth and activities including new drops, stockists and exciting offers.

ARU NWANYI


Website-nkadumeje.com

ARU NWANYI

Banke Kuku SS25 Oceans Collection Supported by Mikano Motors, Polo Avenue, Moët and Chandon, MAC Cosmetics to Show How Fashion Can Advocate for Our Planet.

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Well known as the Queen of Prints, Banke Kuku set the bar even higher with yet another iconic collection!

The anticipated collection, Oceans, beautifully blends marine-inspired designs and luxury fashion with sustainability in an unforgettable evening at the Oceans Fashion Show, which was held on the 18th of October, 2024, in the exquisite Royal Box Centre at Cube 35 by Mikano Ltd, Lagos, Nigeria.

Hosted by the gorgeous Ozinna Anumudu, who stunned in a bright-colored dress from the Oceans Collection by Banke Kuku, the Oceans Fashion Show is definitely a night to remember in the world of fashion. Top individuals in the industry gathered to celebrate the genius juxtaposition of fashion, style, and sustainability.

Ozinna Anumudu at the Oceans Fashion Show- Banke Kuku SS25 on Friday, 18th October 2024 at Royal Box in Lagos State
Ozinna Anumudu at the Oceans Fashion Show- Banke Kuku SS25 on Friday, 18th October 2024 at Royal Box in Lagos State

The event commenced with a warm welcome address by the First Lady of Kwara State, Her Excellency Ambassador Professor Olufolake Abdulrazaq, representing Her Excellency Sen. Remi Tinubu, the First Lady of Nigeria, who praised Banke Kuku for her dedication to promoting sustainable practices in the fashion industry and also putting Nigeria on the global map with her African contemporary prints especially as Banke Kuku had designed the recently released Unity Fabric. 

Key sponsors of the event added a touch of luxury and class to the evening. Mikano Motors provided exclusive car rides for top celebrities, including Toke Makinwa, Kenechukwu, the welcome reception host, ensuring they arrived in style. 

Powede Awujo at Banke Kuku SS25 Oceans Show
Mo Abudu at Banke Kuku SS25 Oceans Show
Mo Abudu at Banke Kuku SS25 Oceans Show
Angel Obasi Style Connaisseur at Banke Kuku SS25 Oceans Show
Angel Obasi Style Connaisseur at Banke Kuku SS25 Oceans Show

The glamourous event continued as MAC Cosmetics created ocean-inspired makeup looks on models, perfectly complementing the collection’s theme. Adorned with exquisite sustainable diamond jewelry designed by Meeyas Jewels, the models embodied the diamonds—each piece a testament to the fusion of elegance and environmental sustainability that defines the Oceans collection.

Guests were treated to refreshing sips of champagne throughout the evening, courtesy of Moët & Chandon, adding an extra layer of sophistication to the launch. Meanwhile, Hans and Rene delighted attendees with their delicious gelatos, bringing sweetness to the event.

The Oceans collection itself was filled with prints inspired by the rich hues and serene beauty of the ocean, blending bold prints and flowing silhouettes elegantly in true Banke Kuku fashion. Banke Kuku’s commitment to sustainable fashion is evident in every piece, proving that high fashion can be as kind to the earth as it is to the eyes.

“Oceans is my tribute to the natural beauty of our planet and a call to action for the fashion industry to embrace sustainability,” shared Banke Kuku, Creative Director of the label. “I am thrilled to see the support and excitement around this collection, as it highlights that style and sustainability can beautifully coexist.” 

Banke Kuku SS25-Oceans Collection
Banke Kuku SS25- Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku SS25-Oceans Collection
Banke Kuku, Creative Director Banke Kuku at the Oceans Fashion Show
Banke Kuku, Creative Director of the labelat the Oceans Fashion Show

BANKE KUKU SS25- The Oceans campaign

What’s Happening with Our Oceans? Banke Kuku Set to Blend Sustainability with Style in New Collection, Oceans” SS25

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Internationally recognized fashion designer, Banke Kuku, is set to make waves in the fashion industry once again with the release of her new collection, Oceans. Building on her reputation for weaving intricate stories through her designs, Printess Banke as she’s fondly called uses this collection to raise awareness about the importance of environmental sustainability, especially in protecting marine life. Following the success of her nature-inspired Eden collection which was released in 2023, Oceans delves deeper into the theme of nature with marine inspired prints with coral reefs, shrimps, sea shells designs and focusing on the fragile beauty and pressing need to preserve our oceans.

The highly anticipated Oceans collection will be released at the exclusive Oceans Front Row Fashion Show giving all guests a front row view of the runway on October 18th in Lagos, Nigeria. The event, set to be hosted by Ozinna Anumudu, promises a spectacular showcase of Banke Kuku’s signature vibrant aesthetics. With her ability to blend modern fashion with rich African cultural narratives, Banke aims to inspire a much needed dialogue on sustainability within the fashion industry.

With Oceans, I wanted to bring attention to the vast beauty of our marine ecosystems and the urgent need for their protection. Our oceans are vital to life on Earth, and through fashion, I hope to spark a sense of responsibility and appreciation for the natural world,” Banke Kuku shared during an exclusive press conference. “Fashion is a powerful storytelling tool, and I want to use my designs to create awareness and inspire positive action.”

The Oceans collection draws inspiration from the diverse shades, textures, and movements of the sea. From fluid silhouettes that mimic the ebb and flow of ocean waves to deep blues and seafoam greens that evoke the serenity and depth of marine life, each piece tells a story of the ocean’s grace and fragility. As always, Banke incorporates elements that celebrate African heritage, infusing traditional patterns with a contemporary flair.

The event is proudly supported by global brands such as Mikano Motors, MAC Cosmetics, Meeyas Jewels, Ozinna, Polo Avenue, Moët and Chandon. 

Oceans is a brilliant blend of creativity, innovation, and style. Just like Banke Kuku has consistently done with her creativity, we believe in pushing boundaries and delivering excellence. Karima Okunola, Head of Marketing, Mikano Motors said during the exclusive press conference. At Mikano Motors, we are committed to driving luxury, quality, and elegance—values that resonate perfectly with the Banke Kuku brand” 

With the Oceans collection, Banke Kuku continues to solidify her place as a visionary in the fashion industry—one who not only showcases African culture with pride but also takes bold steps towards using fashion as a platform for important causes such as environmental advocacy. The Oceans fashion show is poised to be a landmark event, highlighting the intersection of creativity, culture, and a call for sustainable change.

For more information on the Oceans by Banke Kuku collection and to request media passes for the event, please contact; press@bankekuku.com

About Banke Kuku

Banke Kuku is an internationally acclaimed fashion designer known for her vibrant, culturally rich designs that celebrate African heritage. With a passion for storytelling through fashion, she has gained recognition for her unique ability to fuse tradition with contemporary styles. Her collections often draw inspiration from nature, creating pieces that are not only visually stunning but also convey deeper messages of environmental consciousness.  

About Oceans by Banke Kuku Collection

Oceans collection is a sustainable fashion collection that highlights the beauty of Nigeria’s marine ecosystems and the need for ocean conservation. 

Oceans is more than fashion, it tells a story of the marine ecosystems exploring the past, present, and the promising future that awaits if we adopt sustainable practices. Inspired by the ban on non reusable plastics in Nigeria, Oceans collection mobilizes support for eco-friendly practices, Through stunning designs, intricate patterns, marine life-inspired designs such as coral reefs, sea grasses and vibrant marine life. Oceans collection is a testament to the power of fashion in creating positive social change and showcases how fashion can contribute to environmental preservation. 

Follow @bankekuku for updates on The Oceans Fashion Show. For interviews, send an email to press@bankekuku.com

Corporate Wears Using African Designers

corporate wear

African fashion has gained global recognition for its unique patterns, vibrant colours, and rich cultural heritage. From traditional attire to contemporary designs, African fashion designers have made their mark in the industry. Recently, there has been a notable rise in the popularity of corporate wear using African designers.

Corporate wear is any clothing employees wear in a corporate or professional setting. It is often tailored to reflect the organisation’s brand identity and values.

Corporate attire encompasses a spectrum, spanning from formal business suits to more relaxed business casual wear, contingent upon the industry and organizational ethos. In African fashion, corporate wear using African designers incorporates elements of traditional African textiles and motifs into modern, stylish pieces.

corporate wear

Importance of Corporate Wear in Branding

It is also essential to know some of the importance of corporate wear in branding using African Designers. Below are the most relevant ones:

  • Corporate wear plays a crucial role in branding, as it visually represents the company’s image and values. By incorporating African designers into the creation of corporate wear, companies can showcase their commitment to diversity, inclusion, and cultural heritage. Employees who feel proud and comfortable in their corporate wear will likely embody the company’s values and project a positive image to clients and stakeholders.
  • Corporate wear can help to establish a sense of unity and professionalism among employees. When everyone in the organisation dresses cohesively and stylishly, it fosters a sense of belonging and teamwork. Clients and customers will likely trust and respect a company that presents a polished and professional image through its corporate wear.

Rise of African Designers in the Fashion Industry

African designers are garnering attention in the fashion realm for their inventive designs and imaginative utilization of traditional African fabrics, making significant strides in the industry. From vibrant Ankara prints to intricate beadwork, African designers are redefining modern fashion with a nod to their cultural roots. As it stands now, major fashion houses and retailers have started collaborating with African designers to showcase their work globally.

The rise of African designers in the fashion industry has opened up new opportunities for companies looking to incorporate African influences into their corporate wear. Through collaborations with African designers, companies can tap into a rich reserve of creative talent and distinct design perspectives. African designers bring a fresh and exciting approach to corporate wear, using their expertise to create stylish and culturally relevant pieces that resonate with employees and customers alike.

Benefits of Using African Designers for Corporate Wear

While we preach about adopting African wear into corporate or office wear, it is our pleasure to inform you that doing so comes with benefits and advantages. In this section, we are going to look at those benefits.

1. Unique and Culturally Inspired Designs: One of the most significant benefits of working with African designers for your corporate wear is the opportunity to showcase unique and culturally inspired designs. African fashion is known for its vibrant colours, bold patterns, and intricate detailing, which can help your employees stand out and make a memorable impression. Integrating African design elements into your corporate attire allows you to infuse your brand image with authenticity and creativity, enhancing its appeal.

2. Support for Local Talent and Businesses: By choosing to work with African designers, you also support local talent and businesses within the African fashion industry. Numerous African designers are independent small-scale entrepreneurs whose livelihoods depend on their craft.By partnering with these designers, you are helping to promote economic growth and sustainability within the African fashion community. Additionally, by showcasing African designs in your corporate wear, you are helping to elevate the visibility and recognition of African fashion on a global scale.

3. Differentiation from Competitors: In a competitive business world, differentiation is vital to standing out. By incorporating African designers into your corporate wear selection, you are offering a unique and distinctive style that sets your brand apart from the rest. African fashion is known for its bold and innovative designs, which can help to position your brand as forward-thinking and trendsetting. By choosing African designers for your corporate wear, you can create a memorable and impactful impression on clients, partners, and employees.

Factors to Consider When Choosing African Designers

As you decide to incorporate African Designers into your Corporate wear, there are some factors you need to bear in mind. Here they are:

1. Reputation and Portfolio of the Designer

  • When selecting an African designer for your corporate wear, it is essential to consider the reputation and portfolio of the designer. Look for designers who have received recognition and accolades within the African fashion industry, as this is a testament to their skill and expertise. Also, review the designer’s portfolio to ensure that their style and aesthetic align with your brand values and image. Choosing a designer with a strong reputation and impressive portfolio will help ensure you receive high-quality and on-brand designs for your corporate attire.

2. Quality of Materials and Workmanship

  • Another critical factor to consider when choosing African designers for your corporate wear is the quality of materials and workmanship. African fashion is renowned for its meticulous attention to detail and craftsmanship, hence it’s advisable to opt for designers who employ high-quality fabrics and production methods. Investing in durable and meticulously crafted corporate attire ensures that your employees maintain a professional and polished appearance across all business settings.

3. Alignment with Your Brand Values and Image

  • Finally, when selecting African designers for your corporate wear, it is crucial to consider how their designs align with your brand values and image. Choose designers whose aesthetic and creative vision complement your brand identity and messaging. By choosing designers who grasp and resonate with your brand values, you can craft a unified and influential corporate wear collection that mirrors your company’s essence.

Tips for Incorporating African Elements into Corporate Wear

In this section, we will look at the three critical tips for incorporating African elements into corporate wear. Therefore, if you’re inclined to do so, here are some straightforward tips to consider:

1. Using Traditional African Fabrics and Prints

  • Incorporating traditional African fabrics and prints is among the simplest methods to infuse African elements into your corporate attire. Fabrics such as Ankara, Kente, and Mudcloth are visually appealing and rich in cultural significance. You can use these bold and vibrant fabrics to create statement pieces such as blazers, skirts, and dresses that will turn heads in the office.
  • When integrating traditional African fabrics into your corporate wardrobe, it’s crucial to select pieces that complement your current attire. For example, a tailored Ankara blazer paired with a classic white button-down shirt and tailored pants can create a sophisticated and stylish look suitable for the workplace. Additionally, accessories such as scarves, ties, and pocket squares made from African fabrics can add colour and personality to your outfit.

2. Incorporating Beadwork and Other Cultural Embellishments

  • Another way to incorporate African elements into your corporate wear is by adding beadwork and other cultural embellishments. Beadwork is a traditional African art form that dates back centuries and is often used to adorn clothing and accessories. Adding beaded jewellery, belts, or handbags to your outfit can add a touch of authenticity and cultural flair to your look.
  • Including beadwork and other cultural embellishments in your corporate wardrobe can serve as a means to support local African artisans and advocate for sustainable fashion practices.
  • By purchasing handmade beaded accessories from African designers, you are investing in quality craftsmanship and supporting the preservation of traditional art forms.

3. Blending Modern Styles with Traditional African Aesthetics

When incorporating African elements into your corporate attire, it’s essential to balance modern styles and traditional aesthetics. While conventional African fabrics and prints can add a unique and eye-catching touch to your outfit, it’s necessary to pair them with classic, tailored pieces to create a polished and professional look. For example, a tailored Ankara pencil skirt paired with a crisp white blouse and structured blazer can create a modern and sophisticated ensemble that seamlessly blends African flair with corporate elegance. Alternatively, you may choose a statement piece like an Ankara peplum top or a Kente midi dress, pairing it with classic black pants or a tailored skirt.

Conclusion

The trend of using African Designers to create corporate wear is increasing daily.  It brought a new level of creativity and Cultural diversity to the fashion industry.  When a company embraces African corporate wear, it indirectly shows its commitment to inclusion and diversity while maintaining a solid brand identity. As African designers continue to make their mark on the global fashion scene, the future of corporate wear looks bright, bold, and beautifully African.

Lagos Fashion Week Announces Woven Threads V: Exploring the Power of Community in Fashion

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WOVEN THREADS V

Lagos Fashion Week will present the fifth edition of Woven Threads from April 12th to April 14th, 2024. This season’s showcase, themed “Commune”, goes beyond the runway, shining a light on the individuals and communities that contribute to the artistry.

Sustainability is often viewed through the pillars of economic, environmental, and social development, with culture taking a back seat. This season, “Commune” takes an exploratory dive into the work of creatives on the scene through the African cultural lens of Community, the starting point of our creative process.

At the heart of Woven Threads is celebrating the ingenuity and resilience of African fashion designers while emphasizing the importance of sustainability and waste reduction in the industry. The exhibition brings together a diverse range of designers, experts, and stakeholders to discuss and showcase the best practices in African fashion design. Participating designers include: Green Access 2023 Cohort  – Ajanée, By.Wuzzy, Dust of the Earth, Bornstarng, E.S.O by Liman, This Is Us, Kilentar, Lohije, Y’wandeLag, Eki Kere, and more.

Woven Threads V will feature:

  1. Physical Presentations: Inspired by the successful AW18 showcase, designers will unveil their collections in an intimate, salon-style setting. Following each presentation, a ‘see now, buy now’ client-designer reception allows immediate purchase or order opportunities.
  1. The Woven Threads Installation: This interactive installation will offer a deeper understanding of the “Commune” theme, highlighting the collaborative process and celebrating the unsung heroes of fashion.
  1. Digital Presentations: Extending the reach beyond the physical event, Woven Threads V will also feature digital presentations, ensuring wider accessibility and audience engagement.

In the lead-up to Woven Threads V, Lagos Fashion Week will proudly support the State of Fashion’s 2024  Bienalle’s Nairobi activation, curated by Sunny Dolat and scheduled for April 3rd to April 15th. It will feature enlightening panel discussions and the premiere of a fashion film, offering attendees a unique insight into Sunny Dolat’s visual storytelling experience.

For more information and updates on Woven Threads V, please visit Lagos Fashion Week’s official website  – www.lagosfashionweek.ng and follow on social media @lagosfashionweekofficial

SCULPTING YOUR FUTURE IN FASHION

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It’s a brilliant idea to review your professional path as we start a new year and make sure it fits the exciting and evolving world of fashion. Numerous fascinating occupations that suit a range of interests and skill sets are available in the fashion industry. A job in fashion is waiting for you, regardless of your passions: sustainability, design, or marketing. We’ll examine numerous fashion occupations in this extensive guide and offer advice on how to fit in with them in the upcoming year.

  • FASHION DESIGN

The industry’s beating heart, where creativity is highly valued, is fashion design. A job in fashion design may be right for you if you have a talent for sketching, attention to detail, and a burning desire to keep on top of trends.

Requirements for a Fashion Design Career:

Improvement of Skills: Enroll in design courses to stay current on the newest design software and improve your skills.

Networking: go to fashion shows, make friends with designers, and look for possibilities to be mentored.

Portfolio Development: Create a compelling portfolio that highlights your diversity and sense of style in design, and use social media to showcase your work.

  • FASHION MARKETING AND MERCHANDISING

Fashion marketing and merchandising strategies entail advertising and retailing fashion items. This could be the appropriate route for you if you’re a business-minded person with strong communication skills and an aptitude for analyzing consumer behavior.

Requirements for a Career in Merchandising and Fashion Marketing:

Educational Background: Take into account taking classes in fashion merchandising, business, or marketing.

Internships: Work in the retail, marketing, or fashion industries to obtain practical experience.

Remain Current: To effectively sell products, stay up-to-date with consumer preferences and current trends.

  • FASHION JOURNALISM

A career in fashion journalism provides an opportunity to tell captivating stories about the business. It is for individuals who are passionate about both writing and fashion. This may entail writing for blogs, publications, or as a fashion critic.

Requirements for a Fashion Journalism Career:

Education: Get a degree in fashion writing, journalism, or communication, or if you are good at writing without a degree in fashion writing, you can develop your writing skills by working with startup brands or interning at a fashion house.

Establish a Portfolio: Create a portfolio that highlights your writing abilities and fashion sense.

Networking: Make contact with fashion journalism editors, writers, and influencers.

  • FASHION PHOTOGRAPHY

Fashion photography is a creative and technical art form that aims to capture the spirit of fashion. A job in fashion photography can be the best fit for you if you enjoy telling stories with images, have an eye for style, and are skilled with a camera.

Requirements for a Fashion Photography Career:

Education: To improve your technical abilities, think about taking photography classes.

Create a Portfolio: Put together a compelling portfolio that highlights your individuality and adaptability. Use social media to your advantage by creating a page that shows your work.

Networking: To expand your network, work with stylists, designers, and models.

  • ADVOCATE FOR SUSTAINABLE FASHION

As the fashion industry increasingly prioritizes sustainability, there is a rising need for experts committed to encouraging moral and environmentally responsible behavior.

Requirements for a Sustainable Fashion Career:

Education: Enroll in classes or acquire certifications to learn about sustainable fashion processes.

Industry Knowledge: Keep up to date on environmentally friendly production practices, sustainable textiles, and ethical production.

Advocacy: Join groups that promote sustainable fashion, go to conferences, and work with people who share your values.

  • FASHION TECHNOLOGY

The field that exists at the junction of fashion and technology is constantly growing. Using technological advancements like virtual reality, artificial intelligence, and e-commerce to improve the fashion experience is the focus of careers in fashion technology.

Requirements for a Fashion Technology Career:

Tech Skills: Learn how to code, analyze data, and work with virtual reality technologies.

Keep Up with: Stay up to date with the latest technological developments in the fashion business.

Make connections with IT experts: Make connections with experts in the fields of technology and fashion to investigate joint venture possibilities.

  • FASHION BRAND MANAGER

A fashion brand manager is the person in charge of maintaining a brand’s identity. They guarantee that the target audience understands and finds the brand’s message to be consistent.

Requirements for a Career in Fashion Brand Management:

Brand Awareness: Recognize the target market for the brand you work for.

Networking: Make connections with experts in marketing and brand management.

Education: Take into account taking marketing or brand management classes.

  • MODEL

Models are essential to the creation of fashion. They are necessary to showcase clothing and accessories in both photo shoots and runway presentations.

Requirements for a Modeling Career:

Portfolio: Assemble a professional, varied portfolio.

Become a representative of a recognized agency by signing up with one.

Networking: To make connections with professionals in the field, go to casting calls and fashion shows.

  • E-COMMERCE FASHION MANAGER

A growing sector of the fashion industry is e-commerce. E-commerce managers manage online sales channels to guarantee that clients have a flawless online shopping experience.

Requirements for a Career in E-Commerce Fashion Management:

Tech Skills: Become proficient with digital technologies and e-commerce platforms.

User Experience: Recognize the value of an easy-to-use online purchasing platform.

Data Analysis: Gain expertise in e-commerce data analysis for optimization.

  • STYLIST

A stylist creates aesthetically pleasing appearances for a variety of mediums, including photo sessions, fashion shows, and personal style. Stylists select and arrange apparel and accessories.

Requirements for a Career in Styling

Portfolio: Create a striking and varied portfolio to highlight your styling abilities.

Networking: Make connections with designers, models, and photographers to establish joint ventures.

Fashion Trends: Keep abreast of the newest trends in clothing and fashion.

  • PATTERN MAKER

Those who create the templates that are used to build apparel are known as pattern makers. In this function, accuracy and a focus on details are essential.

Requirements for a Career in Pattern Making:

Technical Proficiency: Become proficient with both conventional methods and pattern-making software.

Education: Take into account taking fashion design or pattern-making classes.

Experience in the Industry: Look for internships or entry-level positions to gain hands-on experience.

  • TEXTILE DESIGNER

Adding a distinctive element to fashion collections, textile designers are in charge of crafting distinctive fabric patterns and textures.

Requirements for a Textile Design Career:

Develop a keen sense of texture, color, and pattern as part of your artistic skills.

Know the many types of textiles and their characteristics.

Networking: Make contact with fashion designers and producers of textiles.

  • FASHION CONSULTANT

These professionals provide tailored guidance on appearance, wardrobe, and style. They help customers achieve the look they want for their clothes.

Requirements for a Fashion Consulting Career:

Develop your communication skills and your comprehension of the demands of your clients.

Fashion Knowledge: Remain up-to-date on the newest styles and trends in clothing.

Networking: Through events and recommendations, expand your clientele.

  • FASHION BLOGGERS

Fashion bloggers use blogs and social media to share their thoughts, product reviews, and personal style. They also offer interesting articles about fashion.

Requirements for a Fashion Blogging Career:

Establishing Your Niche: Identify your target market and fashion niche.

Content Creation: Regularly produce interesting and high-quality content.

Social Media Presence: Expand your audience by utilizing social media channels.

  • FASHION INFLUENCER

By using their social media platforms to promote products and trends, fashion influencers have a big influence on the market.

Requirements for a Fashion Influencer Career:

Authenticity: Develop a genuine sense of self.

Engagement: Establish a sincere connection with your viewers.

Collaborations: Assist companies that share your ideals and aesthetic.

  • SALES ASSOCIATE

Sales associates support customers in making purchases and add to a pleasurable shopping experience by working closely with them.

Requirements for a Sales Associate Career:

Improve your interpersonal and communication abilities to provide excellent customer service.

Product Knowledge: Keep yourself up to date on the goods you are marketing.

Upselling Strategies: To increase sales, become knowledgeable about upselling strategies.

  • PUBLIC RELATIONS SPECIALIST

In the fashion sector, public relations specialists oversee how a brand communicates with the general public. They manage crises, events, and media relations.

Requirements for a Public Relations Specialist Career:

Improve your ability to communicate both orally and in writing.

Networking: Create connections with influencers, journalists, and business leaders.

Crisis Management: Have the skills necessary to act coolly and effectively in times of crisis.

  • INVENTORY PLANNERS

Inventory planners are in charge of keeping a brand’s inventory under control and optimizing it to satisfy demand and increase profitability.

Requirements for a Career in Inventory Planning:

Strong analytical and forecasting abilities should be developed.

Knowledge of the Supply Chain: Recognize the complexities involved in supply chain management.

Data Analysis: Analyze data to make well-informed judgments on inventories.

  • SOCIAL MEDIA MANAGER

Developing and putting into practice social media plans that improve a brand’s online presence is the responsibility of social media managers.

Requirements for a Social Media Management Career:

Develop your knowledge of social media platforms and analytics with our digital marketing skills.

Originality: Provide interesting material that stays true to the brand’s essence.

Keep up with: Keep up with algorithm updates and social media trends.

  • FASHION ACCOUNTANT

Fashion accountants are essential to preserving the financial health of fashion businesses. They are the unseen architects and builders who work behind the scenes on everything from forecasting and budgeting to controlling costs and guaranteeing compliance.

Requirements for a Fashion Accounting Career:

Educational Background: To provide a solid foundation, get a degree in finance or accounting.

Sector Knowledge: Learn about the particular financial difficulties faced by the fashion sector.

Certificates: You should think about getting the appropriate certificates, such as Associate Chartered Accountant (ACA), Certified Management Accountant (CMA), or Certified Public Accountant (CPA).

  • FASHION LAWYER

Fashion law encompasses a wide number of legal topics, such as contracts, intellectual property, employment law, and compliance. Understanding the particular legal issues that the fashion business faces is crucial for anyone interested in a career in this field.

Requirements for a Career in Fashion Law:

Legal Education: Get a legal degree with a concentration in business, fashion, or intellectual property law.

Do your research on the fashion industry to stay up-to-date on the latest trends and court cases.

Networking: Make connections with fashion industry lawyers at events and on the internet.

In conclusion, evaluate your interests, abilities, and professional objectives as you begin the new year. A combination of education, experience, and networking is necessary to connect oneself with one of the many fascinating careers available in the fashion industry. Regardless of your interests in design, marketing, journalism, photography, sustainability, or technology, the fashion business offers a dynamic environment that may accommodate numerous career paths. Embrace the opportunities, maintain your curiosity, and make this year the start of a fruitful and prosperous career in fashion.

CELEBRATE THE MAGIC OF DECEMBER FASHION

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December fashion embraces trendy and warm components, perfectly capturing the essence of the holiday season. It’s absolutely magical. Here are a few ideas to commemorate December fashion’s magic:

FESTIVE COLORS:

Accept the traditional festive hues of red, green, gold, and silver. These hues quickly give off a celebratory vibe and give your ensemble a magical touch.
COZY KNITS

If you are in a cooler region, December is the ideal month to pull out your most cherished knitted accessories and warm sweaters. To be warm and fashionable, choose chunky knit beanies, cardigans, and scarves.


SILK AND VELVET:

Velvet and silk are luxurious materials that lend an air of refinement to your December outfit. Think about dressing in these materials for special occasions like holiday parties.

SPARKLING ACCESSORIES:

Don’t be afraid to glam up your outfit with some shine. A little sparkle can make a big impact with striking jewelry, sparkling heels, or a sequined clutch to boost your ensemble for the holidays.

LAYERING

Try different layering combinations to make stylish yet comfortable looks. Incorporate a variety of lengths and textures to give your ensemble depth and stay warm during the frigid December weather.

STATEMENT CLOTHING

Invest in a chic coat or jacket that will keep you warm and turn heads at the same time. Whether it’s a striking hue, an imitation fur collar, or a distinctive design, make your outerwear a focal point of your ensemble.

PRINTS WITH A HOLIDAY THEME

Celebrate with prints that give off Christmas vibes. Sweaters can be made using these prints.

CLASSIC OUTFITS

Think about wearing classic dresses in rich hues like emerald green or deep red to holiday parties and get-togethers. Don’t forget to add a hint of red lipstick for added glam, and add accessories to heighten the festive vibe.

Celebrate the magic of December fashion with some exclusive pieces curated for Christmas.

DESIREE IYAMAH
MERAKI MIDI DRESS BY DESIREE IYAMAH

LAGOS FASHION WEEK DAY 3- ADAMA PARIS

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Adama Paris collection had denim, glitters and an outstanding handbag.

Experience the collections through the pictures and videos below.

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