Every woman loves a pair of undergarments that matches her skin tone perfectly with great comfort and sexiness. This was the very thing Ade Hassan was looking for when she was shopping for hosiery and lingerie. Ade found a void in the market for women of color in a limited range of skin-tone hosiery and lingerie choices.
Trying to fill this void in the market and inspired by her entrepreneurial parents and groundbreaking fashion mogul women, Eunice W. Johnson and supermodel Iman, creators of Fashion Fair and Iman cosmetics, led Hassan to found Nubian skin in October 2014 in London, United Kingdom. Upon inception, the first pictures from the launch went viral on social media which reaffirmed her notion and filled in the gap in the market.
Nubian Skin’s goal is to offer a different kind of nude and it started with a carefully selected collection of hosiery and lingerie to satisfy the needs of women of color. The collection featured four different range of colors berry, cinnamon, caramel, and café au lait. The hosiery and lingerie are made from stretch tulle that feels soft, lays flat, and is lightweight on bare skin. It caters to all sizes for women and also has nude undergarments for men.
Celebrities Kerry Washington, Thandie Newton, and Beverly Knight tweeted about the products. Also, Beyonce and her dancers wore the Nubian Skin undergarment for her 2016-2017 Formation World Tour. Hassan also mentioned in her interview with the LA times that her brand also caters to other ethnicities. Nubian Skin also got featured in Forbes magazine.
Three years after the Launch of Nubian Skin in March 2017, it added a selection of shoes to its hosiery and lingerie line. The shoes come in the same nude shades as the undergarment with an additional color- Champagne. It comes in two styles- a classic 3.5-inch (85mm) pointed stiletto with a soft upper leather upper and a lining with a synthetic sole. The other, ballet flats are made from butter-soft leather (upper) and lined with canvas, with cute bow detail on it.
Hassan’s work has been acknowledged by winning the Great British Entrepreneur Award for fashion in 2015 and receiving an MBE (Member of the Order of the British Empire) for her services to fashion by Prince William on October 31, 2017, at the Buckingham Palace, London. The brand is now stocked in leading stores online and offline worldwide.
To shop the Nubian Skin products visit https://www.nubianskin.com/
